Kelsey and Ify infusing their personalities into the gameplay as they built their teams helped increase favorability towards Watch Dogs: Legion. Conversation topics on Facebook revolved primarily around gameplay and Ubisoft, while YouTube conversations were heavily driven by Kelsey and Ify, with overwhelmingly positive responses.Ī forced exposure study testing the attitudinal impact of the campaign further proved the video’s success in achieving brand goals and resonating with the audience.Ĭlear branding via the title card and mention within the video’s introduction boosted awareness of Watch Dogs: Legion, while the social copy, text overlay, and demo of recruiting resistance squads conveyed that the game allows you to play as anyone. “The additional time given to the development of our titles will allow them to fulfill their huge ambitions.A canvs sentiment analysis of performance on Facebook and YouTube revealed that “Play As Anyone” was noticed and loved across both platforms. “The tough decisions we are taking today to fully realize the major potential of our new creations have an impact on our short-term performance,” Ubisoft’s chief executive, Yves Guillemot, said in a statement. While an important addition to its stable of games, analysts said, the Crew was not expected to become as big a hit.

Ubisoft also has delayed the release of another new game, the Crew, a car racing franchise, until September 2014.

The company said that it now expected to post an annual loss of up to $95 million, compared with a previous profit forecast for up to $170 million. “The delays bring into question the original timeline put forward by Ubisoft, but they want to give it the best opportunity for sustained success.”įor Ubisoft, based in the outskirts of Paris, the postponement of its latest game will hurt. “You only get one chance to make a first impression with gamers,” said Edward Williams, an analyst at BMO Capital Markets in New York.

Watch dogs 1 ubisoft